The Brief

TLT Creative support the marketing efforts of these businesses. TLT Creative engaged White Canvas Design to design and implement monthly newsletter campaigns for a number of businesses. The communications were required to deliver targeted messages to either the entire business database or segments of it.

The Process

• The resulting campaigns were developed in conjunction with PR Direct.
• The campaigns delivered targeted messages to the entire database or just segments of it.
• Promote the businesses presence with monthly targeted communication.
• For the businesses with e-commerce platforms, commercial opportunities were generated by offering the client database the opportunity to buy through EDM.